Samantha Hinrichs is an associate creative director and art director who is passionate about creating work that delights people. Her design style has been described as both classic and experimental bringing more soul, more instinct, and more humanity—less stuff that interrupts, agitates, and frustrates.


She has a broad scope of experience, cutting her teeth with Goodby Silverstein & Partners, then transitioning to Ampersand Agency where she helps oversee all aspects of creative and strategic development.

Her specific interest in leading creative teams has led her to explore new methodologies of design while sharpening her unique creative perspective.

Samantha is capable working across a broad spectrum of design disciplines—but she has a thing for smart strategy, intentional branding, and advertising experiences that reach thousands, but seem to speak only to you. 

Silver District Addy

See Celis Brewery Packaging

Silver District Addy

See the Laredo Taco Company Campaign

Gold Addy, Celis Brewery Packaging

See Celis Brewery Packaging


GDUSA Packaging Winner 

See Celis Brewery Packaging


Bronze Addy, Overall Art Direction

See the Laredo Taco Company Campaign

Gold Addy, Overall Art Direction

See Uncle Billy's Packaging & Rebrand

Silver District Addy Award, Overall Art Direction

See Uncle Billy's Packaging & Rebrand

Bronze Sports Clio, Digital & Social

See the NBA Smart Weather Banners

Webby Award, Display & Banner Advertising

See the NBA Smart Weather Banners

Webby Award, Advertising & Media

See the Concerto App

“Samantha is definitely the leader of the agency’s creative

culture, and to a large extent, a touchstone for the entire agency in this area. Her commitment to fostering a great team atmosphere, a positive vibe is a BIG reason why we have a happy, relaxed team of talented people.”

Currently Listening


Starbucks Reserve Roastery Spotify Playlist 

Ted Work Life with Adam Grant Podcast


The Accidental Creative Podcast

Currently Reading


Herding Tigers: Be the Leader That Creative People Need, Todd Henry

Daring Greatly, Brené Brown

The Rumble Seat (Weekend Edition WSJ)

Samantha Hinrichs — Art Direction + Graphic Design