NBA Smart Weather Banners

A banner ad that knows what city you're in, checks the current weather, finds your closest NBA team, and then generates a video image of the star player from that team in the appropriate team gear for your weather condition.

With over 70 variations, it's more than a banner ad, it's the first real-time clothing catalog that changes with your local weather and location.

 

Now THAT'S a smart banner. 

 

Strategy

The Official NBA Store needed simple banners to educate fans about the variety of gear on their site.

 

We decided to take things a step further and developed the first real-time clothing catalog.

Awards

Samantha Hinrichs — Art Direction + Graphic Design

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