top of page

NBA Smart Weather Banners

A banner ad that knows what city you're in, checks the current weather, finds your closest NBA team, and then generates a video image of the star player from that team in the appropriate team gear for your weather condition.

With over 70 variations, it's more than a banner ad, it's the first real-time clothing catalog that changes with your local weather and location.


Now THAT'S a smart banner. 



The Official NBA Store needed simple banners to educate fans about the variety of gear on their site.


We decided to take things a step further and developed the first real-time clothing catalog.


bottom of page