Righteous Greens Soul to Bowl

Organic greens are all the rage. Did you know that microgreens have ten times the nutrition of full-grown plants—and aren’t just a pretty addition to a fancy foodie plate? But if you’re not a restauranteur, they’re not so easy to find.

Dripping Springs-based microgreens growers Righteous Greens brings the highest quality, vegan-grown microgreens to market.

 

More pea shoots for the people!

 
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Background

Tiny greens deliver bigger and better nutrition. But not everyone understands that. So, we designed an identity suite, point of sale materials, packaging and a website to get this little powerhouse off to a strong start.

Pairing design elements inspired by 1960’s typography with modern macro photography of the products, we took Righteous Greens from “Soul to Bowl” with style!

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Results

Righteous Greens took their first market by storm, selling out in only their second week. Within a month, they doubled production and established a regular clientele. 

The growers also attracted the attention of some major restaurant chefs, who now order by the pound weekly. This tiny greens company expanded to a second market in less than 3 months, where they sold out on day one.

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